{"id":1544,"date":"2021-05-19T04:28:36","date_gmt":"2021-05-19T04:28:36","guid":{"rendered":"https:\/\/klbtheme.com\/bacola\/?page_id=1544"},"modified":"2025-11-06T12:22:40","modified_gmt":"2025-11-06T06:52:40","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.chounk.com\/eshop\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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\u201cTadka Khushiyon Ka!\u201d<\/strong> embodies the essence of ND Spices Private Limited \u2014 bringing joy, flavor, and authenticity to every Indian kitchen. Just as a perfect tadka<\/em> transforms a simple dish into something extraordinary, our pure and handpicked spices add life, aroma, and happiness to every meal. Rooted in tradition yet crafted with modern precision, each Chounk spice carries the warmth of home and the promise of purity. We believe that food is not just about taste, but about shared moments, togetherness, and celebration \u2014 and our spices are the tadka<\/em> that makes those moments truly special.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About ND Spices Private Limited <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As a proud family-owned enterprise, ND Spices Private Limited<\/strong> traces its rich legacy to its parent company, Nand Kishore Dharmendar Kumar<\/strong>, established in 1960<\/strong> in Khari Baoli<\/strong>, the heart of India\u2019s spice heritage. For over six decades, the Rustagi family has remained deeply rooted in the spice trade, upholding an unwavering commitment to purity, authenticity, and quality. Each generation has played a vital role in modernizing operations \u2014 blending traditional expertise with advanced technology and global standards. Guided by the belief in Heritage, Honesty, and Innovation<\/strong>, ND Spices continues to bring India\u2019s finest flavors from our family to kitchens worldwide.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Legacy <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rooted in the bustling spice lanes of Khari Baoli, Delhi<\/span>, the journey of ND Spices Private Limited<\/span> traces back to 1960<\/span>, when our parent company, Nand Kishore Dharmendar Kumar<\/em>, began its humble yet visionary venture into the world of spices. What started as a small family business has now blossomed into one of India\u2019s most trusted and progressive spice houses \u2014 built on the values of purity, authenticity, and trust<\/span>.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For over six decades, our family has carried forward the passion for excellence in every grain. Today, under the leadership of the Rustagi brothers. <\/strong>ND Spices continues to honor its legacy as third-generation entrepreneurs<\/strong>, bringing the same dedication, discipline, and honesty that has defined us since day one.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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The Chounk Brand<\/strong><\/h3>

Our flagship brand, Chounk<\/strong>, reflects the essence of Indian cooking \u2014 where every meal begins with a tadka<\/em>, a moment that awakens flavors, memories, and emotions.
Our tagline, \u201cTadka Khushiyon Ka!\u201d<\/strong>, beautifully captures this spirit \u2014 symbolizing how a simple dash of spice can fill homes with joy and togetherness.<\/p>

\u00a0<\/p>

Chounk stands for purity, aroma, and authenticity<\/strong> \u2014 from whole spices<\/strong> sourced directly from India\u2019s best farms, to expertly blended masalas<\/strong> crafted with precision. Each pack tells a story of care, quality, and the vibrant culture of Indian kitchens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Vision<\/strong><\/h3>\n

At ND Spices, our mission is clear \u2014 to transform the spice industry<\/strong> from unorganized to organized, from non-standardized to standardized, and from adulterated to pure.
We believe that purity and quality should never be compromised. That\u2019s why every product we make undergoes rigorous quality checks, ensuring consistency, hygiene, and freshness<\/strong> in every batch.<\/p>\n

Our vision is to bring India\u2019s authentic flavors to global tables<\/strong>, combining heritage with innovation<\/strong>, and tradition with technology<\/strong> \u2014 to make Chounk synonymous with trust across households worldwide.<\/p>\n


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Quality Commitment<\/strong><\/h3>\n

Quality is not just a process for us \u2014 it\u2019s our promise.
Our facilities follow strict FSSAI and ISO 22000 standards<\/strong>, and we\u2019re proud to be part of India\u2019s ZED (Zero Defect, Zero Effect)<\/strong> initiative. From sourcing<\/strong> to processing<\/strong>, every step is meticulously documented and monitored by our expert team.<\/p>\n

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We work closely with farmers and sourcing partners from regions like Unjha (Cumin)<\/strong>, Nagaur (Kasuri Methi)<\/strong>, Pulwama (Kashmiri Chilli)<\/strong>, and Byadgi (Red Chilli)<\/strong> \u2014 ensuring that every spice we select meets the highest benchmarks of purity, aroma, and natural oil content.<\/p>\n


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Innovation with Integrity<\/strong><\/h3>\n

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While our roots are traditional, our approach is modern.
We continuously invest in state-of-the-art processing, clean-label packaging, and digital traceability systems<\/strong>. Whether it\u2019s designing new eco-friendly pouches or expanding through Amazon Fresh, Blinkit, and Flipkart<\/strong>, ND Spices remains focused on delivering convenience without compromising authenticity.<\/p>


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Our Promise<\/strong><\/h3>

We believe that spices are not just ingredients \u2014 they\u2019re a celebration of life, culture, and connection.
\nAt ND Spices Private Limited<\/strong>, we don\u2019t just make spices; we craft experiences that inspire kitchens and hearts alike. From the humble beginnings in Khari Baoli to becoming one of India\u2019s leading spice brands, our journey continues with the same mantra \u2014<\/p>

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\u201cHeritage in our roots, honesty in our work, and happiness in every blend.\u201d<\/strong><\/p>\n<\/blockquote>

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Because at ND Spices, every pack carries more than just flavor \u2014 it carries the Tadka of Happiness.<\/strong><\/p>\n


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\u201cTadka Khushiyon Ka!\u201d embodies the essence of ND Spices Private Limited \u2014 bringing joy, flavor, and authenticity to every Indian kitchen. Just as a perfect tadka transforms a simple dish into something extraordinary, our pure and handpicked spices add life, aroma, and happiness to every meal. Rooted in tradition yet crafted with modern precision, each<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1544","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/pages\/1544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/comments?post=1544"}],"version-history":[{"count":10,"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/pages\/1544\/revisions"}],"predecessor-version":[{"id":5712,"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/pages\/1544\/revisions\/5712"}],"wp:attachment":[{"href":"https:\/\/www.chounk.com\/eshop\/wp-json\/wp\/v2\/media?parent=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}